Igwe, Paul Agu, Robert Newbery, Nihar Amoncar, Gareth R.T White, and Nnamdi O Madichie. “Keeping It in the Family: Exploring Igbo Ethnic Entrepreneurial Behaviour in Nigeria.” International Journal of Entrepreneurial Behaviour & Research 26, no. 1 (2020): 34–53. https://doi.org/10.1108/IJEBR-12-2017-0492.

The purpose of this paper is to examine the attributes of the Igbos in Eastern Nigeria and the underlying factors influencing their entrepreneurial behaviour. More specifically, the study highlights the links between family, culture, institution and entrepreneurial behaviour in the African context. This paper is based on a qualitative research method by interviewing 50 entrepreneurs and community leaders of the Igbo nation. Igbos have been described as “naturally enterprising and ingenious” and can be found throughout Nigeria and West Africa. Understanding the vagaries of ethnic entrepreneurship can arguably only be achieved through research that is undertaken within these socio-historically rich, traditional and cultural contexts. Linked to the social learning theory, Igbo families provide an entrepreneurial leadership platform which influences youths through role models, providing mastery experiences and socialisation. The extended family provides a safe environment for risk taking, creativity and innovation. Also, an informal apprenticeship system provides entrepreneurial learning that prepares the younger generation to take to business as a way of life.

Source: Excerpt from article's abstract