Ojo, Odunayo. “How African Designers Are Finding Success by Tapping Into Their Cultural Roots.”

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Ojo, Odunayo. “How African Designers Are Finding Success by Tapping Into Their Cultural Roots.” Business of Fashion, July 29, 2021. https://www.businessoffashion.com/articles/global-markets/how-african-designers-are-finding-success-by-tapping-into-their-cultural-roots/

More designers from Nigeria, South Africa and other African countries are connecting with consumers in international markets by putting their cultures front and centre.

[Source: Article abstract].

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