< Back to Database

RT France. The Congo Dandiers:

Author
RT France
Published On
February 3, 2023
Original Date
November 16, 2015
Aesthetic
Bibliographic

RT France. “The Congo Dandiers: Living in Poverty and Spending a Fortune to Look Like a Million Dollars.” November 16, 2015. Video, 25:47. https://www.youtube.com/watch?v=W27PnUuXR_A

Les Sapeurs are ordinary Congolese working men who dress up in Western luxury brands just to become known for their style. On weekends, the Sapeurs make their way through dusty slums in sharp, colourful three-piece suits and heading to meet-ups where they compete with fellow members of the “Society of Ambience-makers and Elegant People”, or S.A.P.E. in French. RTD travels to Brazzaville, the Republic of Congo’s capital, to find out why, amid extreme poverty, these men prioritise fashion above all else.

[Source: RT Documentary Channel].

Our distinctive typeface, Format-1452, was designed by Frank Adebiaye, a French-Beninese type designer and founder of the experimental Velvetyne Type Foundry.