The Elite Africa Project is a global network of scholars working to shift how Africa and its elites are understood.

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The Elite Africa Project

is a Canadian-based global network of scholars working to challenge predominant understandings of Africa and its elites.

Both in academia and in wider public discourse, African elites have either been ignored or depicted as grasping and self-interested. This framing perpetuates negative depictions of the continent and its peoples and draws on a simplistic understanding of what power is and how it is wielded. Our work aims to counter these perceptions by initiating global conversations about “who leads” in Africa and how they do so.

We seek to disrupt and renew both academic and public discussions of African leadership, refocusing attention on a wider, qualitatively different set of elites from those that have predominated in the past (such as the parasitic “Big Men” of neo-patrimonial politics).

Burna Boy, Nigerian musician, rapper and songwriter; in 2021, his album Twice as Tall won the Best World Music Album at the 63rd Annual Grammy Awards, and he enjoyed back to back Grammy award nominations in 2019 and 2020.

Ngozi Okonjo-Iweala, Nigerian economist, fair trade leader, environmental sustainability advocate, human welfare champion, sustainable finance maven and global development expert. Since March 2021, Okonjo-Iweala has been serving as Director-General of the World Trade Organization.

This project focuses on Africa’s elites, defined as those who operate at the highest level across a range of domains, wield significant power, and possess expert knowledge, skills, and personal strengths that are deployed in strategic, creative, and generative ways. While elites are those who possess the most consequential and powerful agenda-setting and decision-making capacity, Africa’s elites have either been sidelined in many of our analyses or rendered monotonal. When we switch frames to consider the continent as embodying and projecting new, generative forms of power, it changes our view of Africa. It may also change how we understand power itself.

We look at six domains of elite power, from the political to the aesthetic, and ask how we might shift how we think about and study Africa, and how this shift would impact our conceptualization of power and its exercise. Our goal is to contribute to popular conversations about Africa and to highlight the achievements of the astonishing new generation of leaders for a broader public audience.

This website will serve as a hub for collaborative activity by scholars, activists, and practitioners working on Elite Africa and house a searchable database of primary and secondary materials on African elites.

Kofi Annan (1938-2018), Ghanaian-born diplomat, trained in economics, international relations and management; was the first UNSG to be elected from within the ranks of the UN staff itself and served in various key roles before becoming Secretary General.

Namwali Serpell, Zambia award-winning novelist and writer; Recognised early on with the Caine prize, her numerous subsequent awards include the Windham–Campbell Literature Prize, one of the world’s richest literary prizes.

Mohammed "Mo" Ibrahim, Sudanese billionaire businessman. He worked for several telecommunications companies, before founding Celtel, which when sold had over 24 million mobile phone subscribers in 14 African countries.

The Elite Africa Project

is a Canadian-based global network of scholars working to challenge predominant understandings of Africa and its elites.

Both in academia and in wider public discourse, African elites have either been ignored or depicted as grasping and self-interested. This framing perpetuates negative depictions of the continent and its peoples and draws on a simplistic understanding of what power is and how it is wielded. Our work aims to counter these perceptions by initiating global conversations about “who leads” in Africa and how they do so.

We seek to disrupt and renew both academic and public discussions of African leadership, refocusing attention on a wider, qualitatively different set of elites from those that have predominated in the past (such as the parasitic “Big Men” of neo-patrimonial politics).

This project focuses on Africa’s elites — those who operate at the highest level across a range of domains, wield significant power, and possess expert knowledge, skills, and personal strengths that are deployed in strategic, creative, and generative ways. When we switch frames to consider the continent as embodying and projecting new, generative forms of power, it changes our view of Africa. It may also change how we understand power itself.

This website is the hub for collaborative activity by scholars, activists, and practitioners working on Elite Africa and will house a searchable database of primary and secondary materials on African elites.

ELITE AFRICA PROJECT DATABASE

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CNN. “African Designers Shake Up the Fashion Industry.” July 2, 2020. Video, 22:56. https://www.cnn.com/videos/tv/2021/07/02/nkwo-onwuka-dakala-nigeria-rich-mnisi-pride-fashion-south-africa-spc.cnn

Nkwo Onwuka experiments with sustainable textiles in Nigeria. In South Africa, Rich Mnisi creates inclusive designs that celebrate his heritage and LGBTQ+pride.

[Source: Video description].

CNN. “African Designers Shake Up the Fashion Industry.”

CNN
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Nkwo Onwuka experiments with sustainable textiles in Nigeria. In South Africa, Rich Mnisi creates inclusive designs that celebrate his heritage and LGBTQ+pride.

Aesthetic

Bubblegum Club X hFactor. “Art and Climate Justice in Africa (Fashion Forward Documentary).” November 28, 2021. Video,13:14. 13’14. https://www.youtube.com/watch?v=-VPQPvPd0bQ

The documentary addresses how artists and designers in South Africa and Nigeria are working towards a more climate just future.

[Source: Video description]

Bubblegum Club X hFactor. Art and Climate Justice in Africa (Fashion Forward Documentary).

Bubblegum Club X hFactor
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The documentary addresses how artists and designers in South Africa and Nigeria are working towards a more climate just future.

Aesthetic
Economic

Victoria and Albert (V&A) Museum. Exhibition “Africa Fashion.” Opening on July 2, 2022 in London, UK. https://www.vam.ac.uk/exhibitions/africa-fashion

Spanning iconic mid-20th century to contemporary creatives through photographs, textiles, music and the visual arts, Africa Fashion will explore the vitality and global impact of a fashion scene as dynamic and varied as the continent itself.

[Source: Exhibition description]

Victoria and Albert (V&A) Museum. Exhibition “Africa Fashion.”

Victoria and Albert (V&A) Museum
This is some text inside of a div block.

Spanning iconic mid-20th century to contemporary creatives through photographs, textiles, music and the visual arts, Africa Fashion will explore the vitality and global impact of a fashion scene as dynamic and varied as the continent itself.

Aesthetic

UNESCO. “Harnessing the creativity of the African fashion industry to provide youth with skills and employment.” March 10, 2019. https://en.unesco.org/news/harnessing-creativity-african-fashion-industry-provide-youth-skills-and-employment

Coinciding with the launch of Paris Fashion Week, UNESCO hosted a roundtable discussion, ‘Made in Africa: The Next Global Manufacturing Hub?’ at its Headquarters in Paris on 23 September, 2019. Focusing on the potential of Africa’s fashion industry, the event brought together leading experts on the Continent’s clothing and fashion sector. It began with a fashion show featuring the work of the designers participating in the conference.

[Source: excerpt from article].

UNESCO. “Harnessing the creativity of the African fashion industry toprovide youth with skills and employment.”

UNESCO
This is some text inside of a div block.

Coinciding with the launch of Paris Fashion Week, UNESCO hosted a roundtable discussion, ‘Made in Africa: The Next Global Manufacturing Hub?’ at its Headquarters in Paris on 23 September, 2019. Focusing on the potential of Africa’s fashion industry, the event brought together leading experts on the Continent’s clothing and fashion sector. It began with a fashion show featuring the work of the designers participating in the conference.

Aesthetic

Ojo, Odunayo. “How African Designers Are Finding Success by Tapping Into Their Cultural Roots.” Business of Fashion, July 29, 2021. https://www.businessoffashion.com/articles/global-markets/how-african-designers-are-finding-success-by-tapping-into-their-cultural-roots/

More designers from Nigeria, South Africa and other African countries are connecting with consumers in international markets by putting their cultures front and centre.

[Source: Article abstract].

Ojo, Odunayo. “How African Designers Are Finding Success by Tapping Into Their Cultural Roots.”

Ojo, Odunayo
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More designers from Nigeria, South Africa and other African countries are connecting with consumers in international markets by putting their cultures front and centre.

Coercive

Diderich, Joelle. “Thebe Magugu Wins the 2019 LVMH Prize.” WWD, September 4, 2019. https://wwd.com/fashion-news/fashion-features/thebe-magugu-wins-2019-lvmh-prize-1203252173/

“Thebe Magugu on Wednesday became the first African designer to win the LVMH Prize for Young Designers, underscoring the continent’s potent appeal as a source of both creative talent and future luxury consumers. “Tomb Raider” star Alicia Vikander, speaking in French, revealed the winner at the Fondation Louis Vuitton in the presence of jury members including Dior’s Maria Grazia Chiuri, Louis Vuitton’s Nicolas Ghesquière, Clare Waight Keller of Givenchy, Loewe artistic director Jonathan Anderson and Berluti’s Kris Van Assche.”

[Source: Excerpt from the article].

Diderich, Joelle. “Thebe Magugu Wins the 2019 LVMH Prize.”

Diderich, Joelle
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“Thebe Magugu ....beame the first African designer to win the LVMH Prize for Young Designers, underscoring the continent’s potent appeal as a source of both creative talent and future luxury consumers".

Aesthetic
Economic
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